The hotel advertises portal HRS with celebrity support. Bill Kaulitz, singer of Tokio Hotel, the TV host Sonya Kraus and the ex-Schalke manager Rudi Assauer are the faces of the nationwide out-of-home campaign. In parallel, the Cologne-based company launches a new corporate design.
The display Kaulitz poses quite relaxed in a chair. The statement of the performance: with HRS, the singer must forget about making a free hotel room. The motifs with the slogan "Ich reservieHRS" are starting to see now on mega-heads and Maxipostern in railway stations and places in eleven German cities. The show is about to be extended with additional celebrities. Lukas Lindemann Rosinski for the creation of feature in Hamburg and Berlin in Metadesign responsible.
"Our ultimate goal is to increase brand awareness with the campaign of HRS on. At the same time we want the brand with HRS emotionally stronger and more effectively differentiate ourselves in the competitive environment," says Tobias Ragge, Managing Director of HRS.
In addition to the advertising HRS Flight presents its new corporate design and a newly defined corporate identity. The logo, which will now appear clearer and fresher, with the slogan "The hotel portal" focuses on the core competence of the Cologne company. jm
The display Kaulitz poses quite relaxed in a chair. The statement of the performance: with HRS, the singer must forget about making a free hotel room. The motifs with the slogan "Ich reservieHRS" are starting to see now on mega-heads and Maxipostern in railway stations and places in eleven German cities. The show is about to be extended with additional celebrities. Lukas Lindemann Rosinski for the creation of feature in Hamburg and Berlin in Metadesign responsible.
"Our ultimate goal is to increase brand awareness with the campaign of HRS on. At the same time we want the brand with HRS emotionally stronger and more effectively differentiate ourselves in the competitive environment," says Tobias Ragge, Managing Director of HRS.
In addition to the advertising HRS Flight presents its new corporate design and a newly defined corporate identity. The logo, which will now appear clearer and fresher, with the slogan "The hotel portal" focuses on the core competence of the Cologne company. jm
SOURCE
Translated by: Google translator
Translated by: Google translator
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