The German agency Scholz & Friends Creative is responsible for the campaign, while Markenfilm is the producer.
In the commercial, Bill Kaulitz visits Alice Cooper's bar and the meeting between the two leads to a bet on who has the best fans. An arrogant Kaulitz presses the button to open a door and display dozens of crazed groupies. When Alice Cooper does the same to show his followers, there were only two old fans. "It's just a matter of technology!" Says Kaulitz at the end of the ad.
The ad will air later this year in Germany, coinciding with the Christmas season of Saturn.
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