Sunday, October 24, 2010

NOTICE: Bill Kaulitz of Tokio Hotel wins against rocker Alice Cooper in a new ad for Saturn

The German chain "Saturn Electronics" brings together the new and older generations of rock on the small screen. Bill Kaulitz, singer of the famous youth band, Tokio Hotel and the veteran U.S. rocker Alice Cooper are the stars of the new commercial for the company, which has the theme "Jetzt rockt's richtig" (Now it really rocks!).

The German agency Scholz & Friends Creative is responsible for the campaign, while Markenfilm is the producer.

In the commercial, Bill Kaulitz visits Alice Cooper's bar and the meeting between the two leads to a bet on who has the best fans. An arrogant Kaulitz presses the button to open a door and display dozens of crazed groupies. When Alice Cooper does the same to show his followers, there were only two old fans. "It's just a matter of technology!" Says Kaulitz at the end of the ad.

The ad will air later this year in Germany, coinciding with the Christmas season of Saturn.

SOURCE
Translated by Karen L. (Administrator)

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