For the new “Saturn” advertisement: Bill Kaulitz of “Tokio Hotel” in monster rocker society
By M. PITTELKAU
Singer Bill Kaulitz (21) of “Tokio Hotel” feels comfortable next to three wildly styled aliens and old rocker Alice Cooper (62), at the counter of a dim space bar.
He’s completely dressed in leather, has a towering hairstyle and silver chains, and a blue colored drink in front of him. And we ask ourselves: Who here is actually the extraterrestrial?
The photo is part of a new advertising campaign by the electronics chain “Saturn” for the upcoming Christmas sales.
Completely after the new campaign motto “Now it’s really rocking!”, the young rocker Kaulitz visits the rock legend Cooper in his space bar.
The meeting of the music generations: Self ironic, witty! Cooper and Kaulitz leaves no rockstar cliché out of the spots.
Tokio Hotel’s producer and manager David Jost to BILD.de: “The TV spots and photos for this campaign were produced recently in a film studio in Los Angeles. The aliens and the set were developed and built specially for this ad spot.”
By the end of the year, the singers will advertise additionally to the TV and radio spots on magazine ads, billboards and on the internet. Exactly one year ago, “Saturn” presented Alice Cooper for the first time as the new advertising face.
He’s completely dressed in leather, has a towering hairstyle and silver chains, and a blue colored drink in front of him. And we ask ourselves: Who here is actually the extraterrestrial?
The photo is part of a new advertising campaign by the electronics chain “Saturn” for the upcoming Christmas sales.
Completely after the new campaign motto “Now it’s really rocking!”, the young rocker Kaulitz visits the rock legend Cooper in his space bar.
The meeting of the music generations: Self ironic, witty! Cooper and Kaulitz leaves no rockstar cliché out of the spots.
Tokio Hotel’s producer and manager David Jost to BILD.de: “The TV spots and photos for this campaign were produced recently in a film studio in Los Angeles. The aliens and the set were developed and built specially for this ad spot.”
By the end of the year, the singers will advertise additionally to the TV and radio spots on magazine ads, billboards and on the internet. Exactly one year ago, “Saturn” presented Alice Cooper for the first time as the new advertising face.
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